H

LOCATION

TOKYO

CLIENT
CONFIDENTIAL

STATUS

PROPOSAL

CREATORS

CHRISTIAN SCOTT RASMUSSON

GOE SCOTT

DUE TO THE FACT THAT MANY OF THE MUSLIM MAJORITY MARKETS ARE NOW FAST EMERGING ECONOMIES, WITH HIGHER THAN GLOBAL AVERAGE POPULATION GROWTH RATES, AND A YOUNGER DEMOGRAPHIC, THE MUSLIM TOURISTS EXPENDITURE GROWTH RATE IS EXPECTED TO BE AT 4.79% PER YEAR ON AVERAGE THROUGH 2012–2020. THIS IS HIGHER THAN THE GLOBAL
EXPECTED AVERAGE GROWTH RATE OF 3.8%. BY 2020 THE TOTAL MUSLIM TOURISTS’ EXPENDITURE IS EXPECTED TO BE $192 BILLION REPRESENTING 13.36% OF GLOBAL TOURISM EXPENDITURE. WHEN PEOPLE WITH MUSLIM FAITH OR MUSLIM CULTURAL BACKGROUND TRAVEL, THEY CONSIDER HALAL THE MOST IMPORTANT AND SEVERE REACHED THING TO ACHIEVE.

THE CONCEPT OF HALAL COVERS ALL TYPES OF ALLOWABLE ACTIONS A PERSON MIGHT DO. ALL ACTIONS CAN BE CATEGORIZED AS HALAL, PERMISSIBLE, OR HARAM, FORBIDDEN.
WE HAVE DONE A CONCEPT FOR A HOTEL CHAIN WITH THIS TARGET GROUP IN MIND WHERE THE LOCAL CULTURE AND CONDITIONS ARE TO BE ACCENTUATED AND BLENDED WITH THE DEMANDS OF THE TARGET GROUPS. WHETHER YOU TRAVEL FOR BUSINESS OR LEISURE THE VISITORS ARE ALWAYS TO BE CONFIDENT THAT THEIR CHOICE OF HOTEL IS 100% HALAL AND TOP STANDARD.

THE LOCATIONS SHOULD BE SELECTED WITH THE TARGETS GROUPS PREFERENCES IN MIND. FOR THE TARGET GROUPS POPULAR DESTINATIONS FOR BUSINESS AND TOURISM AND PLACES WHERE A LARGER GROUP OF LOCAL PEOPLE DEMANDS A PLACE TO HOLD LARGER CELEBRATIONS AND CEREMONYS. CO-OPERATIONS WITH PARTNERS SUCH AS BANKS, INSURANCE COMPANYS AND AIRLINES AIM TO. THE BRAND H. WILL STAND FOR RELIABILITY, EXCLUSIVITY AND PROFFINALITY.
5 STARS HOTELS WITH HIGH INTERIOR AND ARCHITECTURAL STANDARD.

A BUSINESS NODE FOR COMPANYS OF RELEVANCE CONNECTED TO THE HOTEL ’S BUSINESS CENTER AND ITS BONUSYTEM . THE NODE WIL STRENGTHEN THE CUSTOMER BASE AND OFER A GOD ALTERNATIVE FOR RELEVANT BUSINESS PARTNERS . THIS ALOWS JOINT SURFACES , CONFERENCES , REPRESENTATION AND A UTILIZATION OF LESS ATTRACTIVE PARTS OF THE BUILDING .